To help relate
theory to our media productions, in class we studied the media
industry which has also broadened our knowledge and been useful to
apply to my documentary. In class we read through two booklets
‘Critical Perspectives: writing about production’ and ‘Media in
the Online Age’.
I was able to
relate theory to my documentary by understanding that a micro example
in my documentary is the use of statistics which appear over cutaways
such as ‘15% increase in asking prices’. This relates to the
macro reflective theme by revealing the information of the
investigation.
Furthermore, my
documentary conforms to the codes and conventions of an expository
documentary by having the us of a narrator, using voiceovers and is
educational, with the purpose to show the audience what is going on
on the screen. However my documentary also challenges these codes and
conventions by using an average girl presenting the documentary
rather than a professionally confident white male. This adheres to
Steve Neale’s theory of repetition and difference. Neale declared
‘genres are instances of repetition and difference’ and states
the ‘difference is absolutely essential to the economy of genre’
as repetition on its own wouldn’t attract an audience. The uses and
gratifications of genre (by Blumler and Katz) include; the pleasure
of recognition of features of a particular genre and familiarity; may
offer emotional pleasures such as empathy and escapism; audiences may
also like genre from sharing our experiences with others which can
lead to fandom. Furthermore, audiences may also enjoy the growth of
genres expanding in new directions and the consequent shifting of our
expectations.
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