As my documentary will appear on Channel 4 I wanted to ensure I used the font on my documentary advert which they use to keep in line with their brand identity and continuity. From researching online I learnt the font used for Channel 4 headlines was named 'Horseferry' and descriptions had 'Chadwick' for their font. I was then able to download this font onto the iMac and use it in InDesign for my own advert.
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