In order to create strong brand identity, I created an ident for Channel 4 to go at the beginning of my documentary. I found a video of many different Channel 4 adverts, videos and products and downloaded this using KeepVid. I then placed this into iMovie choosing the most appropriate and aesthetically pleasing ident to use. I normalized this clip to slow it down to a readable speed and I added text to the blank screen detailing the information of the name of the documentary and when it is appearing. This is to keep continuity and to adhere to codes and conventions of Channel 4 documentaries.
No comments:
Post a Comment