This website helped whilst researching the brand of Channel 4 in order to apply the generic codes and conventions to my own documentary and ancillary products, adhering to their brand identity and presenting continuity.
The website outlines the fact that channel 4 had a brand new look for their channel in September 2015 and includes the videos of the (then new, but now current) idents used, a compilation film and a video about their prints and posters. I gained their overall desired look from these videos including the aspect of creativity and the focus on innovation, diversity and taking creative risks.
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