Stuart Hall argues that language is decoded by audiences
depending on their cultural competencies and background/interests/socio
economic influences. As a result of this their reading to media texts can be preferred,
negotiated or oppositional. This can be applied to my documentary because high
class people who lie in the A socio economic group, middle aged and potentially
current homeowners in London or landlords will have a preferred reading as they are already succeeding in this area. On
the other hand middle to lower class young people, who are in the C to E socio
economic and in the aspirer or struggler psychographic will have an oppositional reading to the
documentary. This is because it will be hard for them to buy property if they
are newly starting out and it may be difficult to face the fact they may have
to live on the outskirts rather than in London at the time being. Furthermore,
people who live far away from London and settled elsewhere may have a negotiated reading as the documentary
topic may not directly affect them and they may just find it interesting to
expand their knowledge on current issues.
Steve Neale’s theory is about genre and he argues that this
is derived from ‘repetition and genre’.
Recognition through features of genre is necessary in order to follow a plot. He
also states that ‘difference is absolutely essential to the economy of genre’
as mere repetition would not attract an audience. In order for my documentary
to fit within the documentary genre I will use many features as the repetition,
for example the use of interviews and statistics. I will also maintain an
editing pace typical to documentary and use cutaways and voiceovers to narrate
the story. However many aspects will be different specifically the topic,
background music, choice of font and talent starring in the documentary.
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